Many individuals and organizations have unique audience-targeted data and information needs.
These information needs relate to authors, the content they produce and how that content moves across the web.
We offer many provisions — in addition to the standard APIs — for frequency, breadth and depth of the content and analytics.
Interested in how a particular publisher is doing relative to content topic or industry? Compare publishers’ engagement statistics with similar content, filtered and analyzed by subject or expertise covered, or market served. E.g. Is the publisher an up-and-coming voice in the tech community? Who are political hobbyists being influenced by these days?
Develop competitive intelligence around the publishers and content in an area of interest to you. How are publishers in your space really doing? The latest It Bloggers might have highly engaged audiences, or perhaps just be the loudest broadcasters… How does your content stack up against those covering the same types of material? What types of content really engage audiences?
Statistics can be very important in making the right decisions. But you need the right data about the right subject at the right time. Provide your audience with granular engagement statistics across a group of publishers or a topic area. Which parenting blogger is the queen of Twitter? Should marketers be paying more attention to FriendFeed…?
So what does it all mean? We can help you figure it out. With your input, PostRank can analyze and assemble reports on a one-time, monthly, or quarterly basis. And since different audiences process information differently, we can deliver reports in a variety of configurable formats, from crunchable numbers to pretty PowerPoints.
One size doesn’t fit all. Real-time vs. historical data, a current pulse vs. deep diving, intuitive trends vs. hard stats. Clients with specific needs for data mining can also get access to PostRank statistics data for further processing in-house. Once you’ve solidified your business’ questions, we’ll help you find the answers.
You have no use for lots of data you don’t need, nor does your budget have room for lots of reports that won’t help you make the best decisions. That’s why PostRank reports are all custom designed and delivered, and priced per report. No generic one-size-fits-all offerings, no tables with lots of prices ending in $.99. Give us a call to discuss what you’re looking for.